“Delfina Foundation is an independent, non-profit foundation dedicated to facilitating artistic exchange and developing creative practice through residencies, partnerships and public programming, with a special focus on international collaborations with the greater Middle East & North Africa”. The foundation’s visual identity, developed by London-based design agency Spin, mixes a bold typographic solution and underline detail, a modern take on a classic monogram, large images with wide borders and a pastel, black and white colour palette – delivering utility and functionality to contemporary arts and crafts.
Constructed from what looks like the geometric, humanist, sans serif classic Futura, the logo-type establishes a clear sense of efficiency, neutrality and an uppercase formality that feels appropriate for a foundation supporting a broad creative remit extending across borders. Its broad spacing underline detail, central-alignment and monogrammatic abbreviation adds a more traditional dimensionality that borrows from institutes and academia.
The typesetting of the invites – large headlines and fine detail – deliver contrast to the consistent and non-heirachical point size of the business cards while the slab serif, dividers and grids of the website reflect the functionality of the logo-type. The artwork is given a poster-like prominence with large borders across a fine newspaper substrate introducing an editorial sensibility which works really well in conjunction with the craft qualities of two pastel colour choices and a white screen print over black canvas and board.
On the surface it appears incredibly simple but its mixture of material, type and image manages to convey a sense of written and illustrated creativity framed by institutional discipline.
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Richard BairdRichard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. |
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